As Singapore commemorates its 60th birthday, Starbucks has transformed its Bugis Junction outlet into an SG60 celebration hub from 1–9 August 2025. Patrons can enjoy thematic décor, exclusive 60¢ add-ons, one-for-one BYOT (Bring Your Own Tumbler) deals, free delivery gifts, and limited-edition SG60 merchandise all while supporting community causes through Starbucks’ Global Month of Good initiatives. Whether you’re a local or visitor, this immersive pop-up promises a blend of nostalgia, savings, sustainability, and social impact.
Plan Your Visit
Dates: 05 May – 30 Aug
Hours: 8 AM–10 PM daily
Location: Starbucks, Bugis Junction, 200 Victoria Street
Hashtag: #StarbucksSG60
SG60 and Starbucks
Singapore’s diamond jubilee, branded “SG60,” spans multiple sectors from coffeeshops to attractions and features nation-wide discounts and themed experiences. As an iconic coffeeshop partner, Starbucks joins the celebration by aligning its promotions with SG60 coffeeshop discounts, such as “Spend $6, enjoy $0.60 canned drinks,” extended across participating outlets.
Starbucks Singapore also leverages its annual Global Month of Good, where partners worldwide dedicate time to community service projects and charitable initiatives every April . This year, the SG60 pop-up dovetails with these values—donating proceeds from special SG60 beverages to youth education programmes and hunger relief efforts, reinforcing Starbucks’ commitment to local communities
Transforming Bugis Junction into an SG60 Hub
Located at 200 Victoria Street, the Bugis Junction Starbucks store typically welcomes customers from 8 AM to 10 PM daily—ideal for early risers and night owls alike Bugis Junction Mall. From 1–9 August, the store will be decked in red-and-white SG60 décor, vintage signage, and photo installations tracing Singapore’s journey since 1965. An Instagram teaser invites fans to “Sip, Snap, Celebrate” and share their SG60 moments with #StarbucksSG60.
Sip, Save, and Support: Promotions
60¢ Add-On and Discounts
SG60 Espresso Shot: Add a signature espresso shot to any handcrafted beverage for just $0.60, symbolizing six decades of Singapore’s journey.
SG60 Canned Drinks: Spend $6 and enjoy a selected canned beverage for only $0.60, in line with the national coffeeshop discount programme.
BYOT 1-for-1 Offer
On 6 August (National Day eve) from 2–8 PM, customers bringing their own reusable tumblers can enjoy any drink, any size, on a one-for-one basis—a sustainable treat echoing SG60’s spirit of resourcefulness.
Delivery Deals & Sustainable Rewards
Free SG60 Tote: Starbucks Rewards members placing delivery orders over $18 via the app or partner platforms (Grab, Foodpanda) will receive an exclusive SG60 reusable tote while stocks last.
Digital Rewards: Use the Starbucks Singapore app to unlock a $0.50 off your next order and collect extra Stars during SG60 week
Collect & Commemorate: Limited Edition Merchandise
Starbucks has released a capsule SG60 collection available exclusively at Bugis Junction:
Stainless Steel SG60 Tumbler (16 oz): Etched with iconic landmarks and the “SG60” logo, perfect for daily use and as a keepsake.
Ceramic SG60 Collector’s Mug (12 oz): Featuring retro 1960s typography and illustrations of the Merlion and Marina Bay Sands.
Foldable Heritage Shopper: A compact reusable bag adorned with Vanda Miss Joaquim patterns, celebrating Singapore’s national flower.
Quantities are strictly limited, so early arrival (or app pre-order) is highly recommended.
Brewing Community Impact
Aligned with Starbucks’ Global Month of Good ethos, the SG60 pop-up incorporates daily charity draws and community workshops
Daily Charity Draw: Proceeds from each SG60 beverage sold go towards local youth education programmes and foodbank initiatives.
Latte-Art Workshops & Meet-and-Greet: On 9 August, customers can meet Starbucks partners and local artists, participate in latte-art sessions, and contribute non-perishable food items for donation.
Final Words
Whether you’re commemorating Singapore’s storied past or toasting to its promising future, Starbucks’ SG60 celebration at Bugis Junction offers an immersive blend of savings, exclusives, and social good. Don’t miss this limited-time experience—sip, save, collect, and give back as you celebrate six decades of nationhood.
