Lee Hwa Jewellery invites you to “Celebrate the Heart of the Family with Gold” at its Jem outlet from 1 April through 30 June 2025. This extended celebration honors the bonds that unite generations with a specially curated range of gold promotions, exclusive family-themed designs, and complimentary perks that make gifting—and togetherness—even more memorable
Dates: 1 April–30 June 2025
Location: 200 Victoria St, #01 – 19 Bugis Junction, Singapore 188021
Store Hours: Daily, 11 am – 9:30 pm
Step into Lee Hwa’s elegantly appointed boutique at Jem, where heart-inspired décor and warm lighting set the scene for heartfelt gifting.
Exclusive Gold Promotions
Lee Hwa Bugis Junction is renowned for its artisanal 916 Gold and the world’s first 19k solid Purple Gold. During this campaign, look forward to:
Per-Gram Gold Discounts
Enjoy up to S$8 off per gram on selected 916 Gold purchases, with no minimum spend, making it easier than ever to pick a meaningful piece.Family-Heart Pendants & Charms
Discover an exclusive “Heart of the Family” collection featuring interlocking hearts and birthstone accents, from S$128—perfect for mothers, grandmothers, and entire families.Complimentary Engraving
Personalize any gold pendant or bangle with a name or date (up to 10 characters), free of charge, to immortalize your family’s special moments.Free Gift with S$800 Spend
Redeem a complimentary Gold-Plated Keepsake Box (worth S$50) when you spend S$800 or more in a single transaction.VIP Early-Bird Privileges (1–7 April)
Lee Hwa Members receive an additional 5% off all gold purchases during the first week of the campaign, plus an exclusive preview of the Purple Gold “Forever Heart” collection.
Why Visit Lee Hwa at Jem?
Expert Advice: In-store consultants guide you through gold purity, design selection, and care tips, ensuring you choose a piece as enduring as your family’s love.
Artisanal Craftsmanship: From hand-finished clasps to precision engraving, every item reflects Lee Hwa’s decades of heritage and quality.
Convenience & Comfort: Jem’s central location and extended hours let you browse at your leisure—weekday evenings or weekend afternoons.
Plan Your Visit
Mark Your Calendar: The celebration runs until 30 June—plan early to secure limited-edition designs.
RSVP for VIP Week: Lee Hwa Members can register via the Lee Hwa app or in-store to unlock VIP perks from 1–7 April.
Bring the Family: Children are welcome to join complimentary “Design-Your-Heart” workshops on weekends (subject to availability).
Follow & Share: Tag your Lee Hwa moments with #HeartOfLeeHwa for a chance to be featured on Lee Hwa’s social channels.
Final Words
Whether you’re commemorating a milestone anniversary, Mother’s Day, or simply the everyday love that binds your family, Lee Hwa’s “Celebrate the Heart of the Family with Gold” event at Jem offers thoughtful designs, genuine savings, and personalized touches that resonate long after the gold’s shine fades. Visit Lee Hwa at Jem today to create memories—and heirlooms—that last a lifetime.
